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November 7, 2011
 

Jeep announces Wrangler Call of Duty: MW 3 special models

Jeep's Wrangler has a starring role in the new Call of Duty: Modern Warfare 3, and -- timed to coincide with the release of the video game at midnight tonight -- Jeep today announced a 2012 Jeep Wrangler Call of Duty: MW3 Special Edition, and a multimedia ad campaign to ride the wave of the popular game. The TV ad above begins airing today, the long form is above.

The special editions of the Wrangler and Wrangler Unlimited are based on the Rubicon trim and will go one sale next month, starting at $36,495 for the two-door and $40,070 for the four-door Unlimited, both plus shipping.

via content.usatoday.com

 

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October 19, 2010
 

Call of Duty: Black Ops “Jeep Wrangler” Special Edition

Along with Treyarch/Activision's November 9th release of Call of Duty: Black Ops, slated to be one of the largest video game releases of the year, Jeep is introducing a Special Edition Black Ops Wrangler! Check it out here and here.

"The Jeep brand's partnership with Activision marries the world's most capable and iconic vehicle - the Jeep Wrangler - with one of the world's most popular entertainment experiences," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers."

"This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points," stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. "From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands."

(download)

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