Call of Duty: Black Ops “Jeep Wrangler” Special Edition
Along with Treyarch/Activision's November 9th release of Call of Duty: Black Ops, slated to be one of the largest video game releases of the year, Jeep is introducing a Special Edition Black Ops Wrangler! Check it out here and here.
"The Jeep brand's partnership with Activision marries the world's most capable and iconic vehicle - the Jeep Wrangler - with one of the world's most popular entertainment experiences," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers."
"This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points," stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. "From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands."
